Goldgenie is a company that specialises in providing customised luxury items. The service is primarily used to customise mobile phones, games consoles, computers, personal accessories and household items with gold, copper, nickel, chrome and platinum plating, solid gold, Swarovski crystals and diamonds. Customers order products via the Internet, or send their own items to be customised. The brand does not have retail outlets in the UK but sells selected items via High Street stores including HMV, Apple premium resellers and Selfridges & Co. It sells some items as pre-customised units. These include Apple iPods and iPads, as well as mobile phones and video game consoles. A service is also available by which customers can choose designs and materials from pre-set schemes, or design their own. Laser engraving is also offered.
Locality
The firm operates internationally, using a franchising model of business, with franchises in Africa, Middle East, Russia, Cyprus, the Channel Islands and Turkey.
Celebrity customisation
Goldgenie has created a number of customised items for celebrities of its own accord and gifted these to the celebrities as a marketing ploy The firm also supplies the UK reality TV show The X Factor with competition prizes.
In the media
In October 2007 the company appeared on Dragons' Den (UK TV series) (Series 5, Episode 1), making a successful pitch to investors sealing a £60,000 investment from James Caan (entrepreneur). In December 2014, Goldgenie started selling a 24 carat gold-plated road bike with a starting price of $390,000 (a version with embedded diamonds was also available for £470,000).
References
External links
- Official website
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